SEO
Basic SEO
Search Engine Optimisation (SEO) is the practice of improving a website’s ‘organic’ search performance by engineering on-site content or favourably influencing the actions of other ‘off-site’ websites.
An SEO strategy begins with a full audit of your current website – to determine whether there be any SEO in place at all, or perhaps a small level of optimisation.
The order of optimisation would be
A comprehensive website audit
Is the website modern, up-to-date, seo-friendly and even ready to have some SEO put in place? We often find a website needs fixing first although many of the on-page strategies (as shown below) will ensure some of those fixes are done anyway.
Keyword and Competitor Analysis
A successful SEO strategy requires identifying the right keywords/phrases to help produce the best search results. It is also an understanding of what your competitors are doing/using in their online strategy. The less competitive your industry is online the easier it is for you to out-perform your competition.
On-Page Optimisation
the practice of optimising individual pages in order to rank higher and earn more relevant traffic in search engines. It refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
Technical Optimisation
Off-Site and Technical SEO refer to site additions or changes that may influence the actions of other websites or online channels in a way that helps improve the performance of your website.
